Kick Fast Fashion Now

Have you heard the buzz around sustainable, or ecofriendly fashion? Right now in the fashion industry there is a lot of information regarding sustainability circling around and to be honest, as a consumer, it can be overwhelming. The great news is that you are here, which means in some way, you are interested in creating a more conscious wardrobe.

If you are ready to start Sustainable Fashion but have no idea where to start, that't totally ok. We all have to start somewhere and similar to any lifestyle change, the hardest part is actually starting. Below I am sharing 3 Simple Ways to Stop Fast Fashion.  

1. Shop your closet before buying new clothes.

We have all been there. Standing in front of our over stuffed closets, wondering how is it that we have so many articles of clothing, yet feel we have nothing to wear. I know this is easier said than done, but try cleaning out and reorganzing your closet to get inspired to wear something you already own. It may also help to try a Wardrobe Challenge. Wardrobe Challenges can help you get creative making outfits with pieces you already own an help you narrorw down what you really need, if anything at all. 

Photo by Liza Summer from Pexels

2. Give pre-loved pieces a second chance by thrift or vintage shopping

In my days addicted to fast fashion, I would justify buying something uber cheap, wear it once and then discard it, just because it was cheap. But let me tell you, if you haven't tried second hand shopping you are MISSING OUT.  You can score great finds at local thrift and vintage shops. Pieces that are well known brands and tell a story. Pieces that help you build a wardrobe that is just as unique as you. Plus, every time you shop at certain thrift shops such as GoodWill or Salvation Army, you are giving back to your community and those in need. I don't know whats better than that!

Photo by cottonbro from Pexels

I carry second hand and upcycled pieces at my local Miami Markets but recently started to share a few of my favorites on the shop. Check them out. 

3. Invest in sustainable brands but beware of greenwashing

We are lucky now that more and more sustainable brands are launching. We even have access to big brands with sustainable initatives. But with more brands promising to be more sustainable and green, comes greenwashing. Business News Daily explains greenwashing as "when a company or organization spends more time and money on marketing themselves as environmentally friendly than on minimizing their environmental impact." They wrote a great article on How to avoid greenwashing. 

The truth is in order to shop sustainable fashion,  you must do your research. Take a moment to look into the brands you are interested in purchasing, take the time to research ecofriendly fibers, and trust your instinct.

Remember, with all 3 of these steps in mind to kick fast fashion, this is a process, so strive for progress instead of perfection.